Celebrating the brand’s 70th anniversary, Onitsuka Tiger has released a movie featuring Will Smith as the brand’s collaboration partner.
In the collaboration movie, Will Smith wears a tracksuit in Onitsuka Tiger’s signature yellow, and MEXICO 66™ SD sneakers, which have been very well received for their comfortable fit since their release. Will Smith dynamically expresses the fashionability and functionality of Onitsuka Tiger, a uniquely Japanese brand.
Will Smith is actively engaged in various projects such as those addressing environmental issues, having global, borderless influence on women and men of all ages via social media with his unique sense of humor and international awareness. And Onitsuka Tiger also strives to be a brand that provides Japanese technology and craftsmanship to the world via product design, making social contributions, and at the same time a brand that is more social media-friendly. Feeling this strong affinity, the brand decided to start this collaboration project.