Introducing Swarovski’s New Mother’s Day 2018 Collection

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Mothers are multifaceted. For that reason, Swarovski proposes a Mother’s Day assortment that appeals to all styles and personalities, ranging from modern monochrome designs to contemporary floral creations.

Swarovski Mother's Day

“Mother’s Day is evolving from a pure affectionate occasion infused with soft femininity to the celebration of powerful females: mothers who made the impossible possible and multitasking women through to those who inspire not only their children but also other women with their unique personal style! This Mother’s Day Collection is as multifaceted as the women we celebrate — elegant and cool, timeless and modern, demure, and on-trend, but above all brilliant,” says Creative Director Nathalie Colin.


Highlight of the collection, the floral-inspired Latisha range opts for the timeless black and white color combination. Featuring black Swarovski crystals on one side, white ones on the other, the Latisha necklace and bracelet are all about versatility. As for earrings, they are adorned with pearl embellishment and can be mismatched with removable ear jackets to channel the asymmetrical earring trend.

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A delicate alternative, the Sparkling Dance family dazzles with the innovative ‘dancing crystal’ concept that catches the light with the slightest of movements. This season, glittering floral motifs extend the range to create a glamorous and feminine statement for every day. Crafted to resemble bursts of flowers and encrusted with shimmering clear crystal pavé, the sparkly necklace and versatile earrings bring a mesmerizing touch to the silhouette.

With their thin proportions, Latisha and Sparkling Dance are ideal to create personalized layerings. To enhance this easy-chic style, classics like Subtle bracelets, Vittore and Frisson rings can be stacked for a sleek yet brilliant silhouette.

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Swarovski gives a fashionable and inspiring perspective to the collection through its campaign. This results in a true lesson of style once more exemplifying #BrillianceForAll, and starring real mother/ child couples including Chiara Ferragni and her mother Marina Di Guardo, American model Devon Aoki and her three children, as well as OluchiOnweagba and her son. Brilliant exception to this reality cast, brand ambassador Karlie Kloss strikes the pose with Maye Musk, composing a remarkably cool duo.

About Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures, and markets high-quality crystals, genuine gemstones, and created stones as well as finished products such as jewellery, accessories, and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education programme has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.

In the Philippines, Swarovski is available at Rustan's Makati, Rustan's Shangri-La, Rustan's Alabang Town Center, and Rustan's Ayala Cebu.  Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Newport Mall, Robinson's Magnolia and TriNoma Mall, and The Podium Mall. Visit or follow @ssilifeph and @rustansph on Instagram for more information.

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