Nespresso delighted and excited the coffee lovers of the metro with its newly opened Nespresso boutique at the Power Plant Mall in Rockwell.
Occupying an expansive 140 sqm space, the new contemporary boutique becomes an all-sensory haven that highlights the wide range of coffee beans from around the world. Here, let the rich, layered aromas and flavors of coffee perk up your senses.
“We are delighted to expand and re-inforce our partnership with Novateur in B2C (Business to Consumer) ,while accelerating the existing OOH(Out of Home) business and we look forward to sharing more inspiring Nespresso coffee moments with coffee enthusiasts in Philippines in home and out of home.” shares Renaud Tinel, Nespresso-Head of Asia, during his welcoming remarks.
“Nespresso speaks of passion, premium quality and innovation, and is a highly regarded global brand. In the past, Filipinos could only enjoy Nespresso on their trips abroad. But now we bring your favorite coffee closer to you,” says Patrick Pesengco, Managing Director of Novateur Coffee Concepts Inc.. “Through this boutique, we hope to introduce you to a world of unique coffee experiences.”
In addition to finding Nespresso’s top-of-the line coffee machines and premium coffee collection, coffee drinkers and Nespresso fans can enjoy the unique Tasting Bar where they can try and taste the different Nespresso coffee varieties and recipes. As Tinel puts it, “There’s a whole range of options for different preferences, moods, and tastes.”
In addition to Tinel and Pesengco, Regional Head of B2C Commercial Lai Ching Kok, Asia E-Commerce Director Aurelie Batmalle, Regional Marketing Manager Eliz Tan, Regional Sales and Marketing Executive Pei Hua Koh and Regional TQM Manager Simon Gigandet graced the exciting event, who were joined by over 200 guests and media friends.
The night started right from the mall’s drop-off point, which was closed off just for Nespresso’s invited guests. They were greeted with a red-carpet entrance and star-studded performances by world class Soprano Rachelle Gerodias and the Manila Philharmonic Orchestra. They were also treated to sumptuous fare from Cibo by Chef Margarita Fores while enjoying Nespresso Sunrise, a special coffee cocktail recipe. The key highlight of the program included the Nespresso story told through a video with a compelling song and dance performance, ending with a grand finale where the boutique was digitally unveiled and guests proceeded to walk towards the new boutique for the ribbon cutting ceremony.
The opening of Philippines is the latest of the new market opening in the Asia region, which now has a total of 9 markets.
The Nespresso Boutique is located at R1, Power Plant Mall, Rockwell Center, Makati City. For opening hours, visit www.nespresso.ph
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 70,000 farmers in 12 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, Nespresso operates in 69 countries and has more than 12,000 employees. In 2016, it operated a global retail network of more than 600 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
In the Philippines, Nespresso is exclusively distributed by Novateur Coffee Concepts Inc.