The Film Development Council of the Philippines (FDCP), pursuant of its mandate to uplift aesthetic, cultural and social values through film, with the support of the President’s Social Fund through H.E. Gloria Macapagal-Arroyo, is proud to announce the production of 'Emir,' the 1st Filipino full-length movie musical, by multi-award winning director Chito S. Rono.
'Emir' tells the story of a nanny, Amelia, a Filipina from Ilocos who decides to work abroad to help her family. She takes care of the Sheik’s wife who is about to give birth, and later acts as the yaya to the newly born, Ahmed – the ruler’s eldest son. Amelia sees Ahmed growing up, and in the process, introduces him to the culture, values and language of the Philippines. She becomes a mother to the young prince and ultimately sacrifices everything to protect him.
Inspired by true events – the gulf war and an actual meeting with a crowned prince who surprisingly speaks fluent Tagalog and Ilocano – the story of 'Emir' seeks to inspire, revealing the other, soaring side to being an Overseas Filipino worker.
The film will be the first movie musical of this magnitude thanks to the star-studded artistic staff hand-picked by Roño – Palanca award winner Jerry Gracio as writer, Neil Daza as director of photography, composers Gary Granada, Vin & Ebe Dancel, and Diwa de Leon, musical direction and arrangement by Chino Toledo (with the Philippine Philharmonic Orchestra), lyrics by Granada, Gracio and Rody Vera, choreography by Douglas Nierras, production design by Digo Ricio and editing by Jerrold Tarog.
Heading the cast is 2009 Next Big Star sensation and film newbie Francheska Farr, joined by an ensemble of promising new talent and theater luminaries including Dulce, Bayang Barrios, Bodjie Pascua, Gigi Escalante, Beverly Salviejo, Liesl Batucan, Melanie Dujunco, and Kalila Aguilos.
'Emir' has been shooting on-location in Ilocos Norte, Ifugao Province and the Moroccan cities of Marrakech, Ourzazate and Essaouira. 'Emir' is also the one of first (1st) Filipino films to use the state-of-the-art RED camera which finally ends the era of grainy picture quality and introduces High-Definition cinema to the industry. Also enhanced by Dolby 5.1 Digital Surround Sound, 'Emir' will be one of the biggest films of 2010.
This is FDCP’s first time to produce a movie and thus will be assisted by the Cultural Center of the Philippines (CCP) which has already produced the film Hari sa Hari, and the TV series Noli Me Tangere both by National Artist for Film, Eddie Romero.
'Emir' will be released first quarter of 2010.