Tony Stark rewrote the record books, as Marvel's “Iron Man 3” debuted yesterday to a stunning P62.6-million – the biggest first-day gross ever in Philippine history, foreign or local film.
This was announced today by Victor R. Cabrera, Managing Director of Walt Disney Studios Motion Pictures Philippines, which distributed the movie.
“`Iron Man 3' flew off the box office chart, soaring past the stratosphere to break the country's all-industry, all-time Opening Day records,” said Cabrera. “P62-M in one day is previously unheard of. What a boost to the industry!”
The third “Iron Man” installment surpassed the opening day record of “Spider-Man 3” at P58-million which was achieved on a May 1 Labor Day holiday back in 2007.
“Iron Man 3” now also owns the biggest Wednesday gross ever in history, the biggest Marvel/Disney opening day ever, beating “Marvel's The Avenger's” record of P56-M last year.
To put this further in perspective, the opening day gross of “Iron Man 3” is double that of “Iron Man 2.”
Marvel/Disney projects “Iron Man 3” to continue doing outstanding box-office business towards the weekend.
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Based on the ever-popular Marvel comic book Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968, “Iron Man 3” returns Robert Downey Jr. as Tony Stark, the iconic Super Hero, along with Gwyneth Paltrow as Pepper Potts, Don Cheadle as James “Rhodey” Rhodes, Guy Pearce as Aldrich Killian, Rebecca Hall as Maya Hansen, Jon Favreau as Happy Hogan and Ben Kingsley as The Mandarin.
Now playing across the Philippines in IMAX 3D, Digital 3D and regular theatres, “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. The film is distributed by Walt Disney Studios Motion Pictures.