Bonifacio High Street just scored a major win for shoe lovers, ABC-MART Grand Stage has officially opened its doors, marking the brand’s grand arrival in the Philippines. Spanning two floors and 750 square meters, this flagship store is every sneakerhead’s dream, offering a stylish mix of footwear and accessories from top global brands.

The grand opening was nothing short of spectacular, blending fashion, music, and Japanese culture in a lively in-store celebration that introduced the iconic retail brand to Manila’s sneaker community.

A Grand Opening Worth Lacing Up For

To kick things off, ABC-MART went all out with an immersive celebration that showcased everything the brand stands for: high style, quality craftsmanship, and cultural flair.

Early shoppers were treated to exclusive goodie bags a fitting warm-up for the brand’s exciting debut. The festivities didn’t stop there. Guests enjoyed an energetic program featuring Taiko drummers, live DJ sets, Gachapon games, and fun in-store activities that captured the vibrant energy of Japan’s retail scene

The symbolic “shoelace untying” ceremony, done with oversized laces stretched across the entrance, set the tone for a grand and memorable launch.

Introducing ABC-MART’s 4.0 Store Concept

“We’ve made sure to prepare a truly memorable shopping experience for customers,” shares Kabir Buxani, Director of SONAK Retail Group. “With this store, we’re introducing not only a wide selection of top footwear brands but also the spirit of Japanese service and retail innovation that has made ABC-MART Grand Stage a trusted brand. After successful expansions in Korea and Vietnam, ABC-MART Grand Stage in the Philippines represents the next chapter of the brand’s presence in Southeast Asia. From the store design to the curated selections and exclusive offerings, every detail was thoughtfully considered to create a destination that goes beyond just shopping for shoes. It’s an experience in itself just being in ABC-MART Grand Stage.”

The Manila flagship also debuts as a 4.0 store, one of the first of its kind in Southeast Asia. Koji Higashimae, Chief Executive Officer of ABC-MART SONAK Philippines, explains, “We’re very excited to finally welcome everyone to ABC-MART Grand Stage Manila, which opens as a 4.0 store, one of the first in Southeast Asia. Here, customers will find a dedicated Wellness Corner with a special running area, where both entry-level running shoes and fashionable running shoes for everyday use are available.”

Limited Editions, Exclusive Drops, and More

Sneaker fans have plenty to be excited about. The BGC store houses limited-edition collections and exclusive releases from the world’s biggest footwear brands including Nike, Adidas, Puma, ASICS, Vans, New Balance, Saucony, Salomon, Patrick, Crocs, and more.

And it’s not just about what’s on the shelves, the new ABCLUB loyalty program sweetens the deal for repeat shoppers. Members enjoy special perks such as cashback, free shipping, early access to exclusive drops, birthday discounts, and more.

Adding even more convenience, ABC-MART Philippines has launched its official online store, giving shoppers access to their favorite brands anytime, anywhere.

A Global Brand with a Local Touch

With successful stores across Japan, Korea, Taiwan, and Vietnam, ABC-MART Grand Stage has become synonymous with quality, variety, and thoughtful service. Its entry into the Philippine market signals an exciting new chapter for local sneaker culture—combining Japanese innovation with the Filipino passion for fashion and lifestyle.

Visit the Store

Step into a world of sneakers and style at ABC-MART Grand Stage, located at C1, Bonifacio High Street Central, 5th Avenue corner 28th Street, Bonifacio Global City. Whether you’re a collector chasing rare drops or a runner searching for your perfect fit, this new flagship offers something for everyone.