COVID 19 has brought everyone to a standstill. And in light of the current situation, the Metro Manila Pride March did not take place in the usual fashion. But that doesn’t stop TÉVIANT from showing up to honor the LGBTQ+ community and join the fight for equality as the brand launches #FreeToBeMe.The three-way campaign aims to help everyone express themselves fearlessly and creatively.
#FreeToBeMe Virtual Pride Parade
TÉVIANT invites everyone to join a virtual pride parade by posting your best pride look on Instagram and using the hashtag #FreeToBeMe. Best two looks will win a fabulously curated TÉVIANT Pride Kit. See video HERE.
Walking the talk
#FreeToBeMe is geared to giving back to the community. On July 26, Albert Kurniawan himself delivered donations to the Home for The Golden Gays — a shelter for the elderly LGBTQ+. Php 100 for every product sold from June 25 to July 5 will be donated to lesser fortunate communities.
TÉVIANT for everyone
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TÉVIANT wants to arm everyone with extra confidence, color, and pride through their products. In partnership with various influencers, TÉVIANT offers 10% off on top of their already-slashed-prices on all their products on Shopee and on their website.
“Celebrating, supporting, and embracing equality has always been at the core of TÉVIANT. With everything that’s happening in the world right now, we want to make sure that no one feels alone and unaccepted. Pride has been one of our most colorful festivities to celebrate and fight for inclusivity in diversity, love, and just being oneself. Even in the time of COVID 10, we won’t let Pride be cancelled. TÉVIANT is bringing the festivities online through our #FreeToBeMe campaign,” says make-up artist and TÉVIANT CEO Albert Kurniawan.
Pride is a feeling, a culture, a recognition of dignity and equality. While TÉVIANT recognizes the gravity of the pandemic, it is in no way letting it stomp on pride. Now, more than ever, is the time to look after one another and champion love and solidarity.
TÉVIANT is an LGBTQ+-owned beauty brand that continues to promote inclusivity in diversity by bringing premium and best quality products to..