Touted as the pioneer of hair straightening technology in the Philippines, Going Straight is now almost three decades in the business, and has kept up with the latest innovations in hair services.
Now, Going Straight is being rebranded as Amavé Salon. This is to make the brand known not only for straightening hair, but also for its other services like cut, coloring, perming and other innovations in the industry. Last January 18, their very first rebranded concept store opened at the 5th level of SM Megamall.
Amavé Salon is made to be modern and sophisticated yet minimalist and simple. In the complicated world of the beauty industry and the busy lives of people, Amavé Salon promises to be a breath of fresh air with their most fundamental hair essentials. A tweaked Latin word meaning "to fall in love with", Amavé makes sure that their services will be loved by their customers, from their amiable well-trained staff to their products which underwent a rigorous process of quality control.
Check out Amavé by Going Straight Salon now and experience first-hand their modern approach to the time-tested brand. Also listed above are the updated numbers of Going Straight branches. For more information, visit the Going Straight website and social media pages on Facebook and Instagram.