There’s a secret in almost every woman’s closet: a collection of stretched-out, stained, and faded panties reserved exclusively for their period. This “ugly panties” drawer is a symptom of a deeper issue—the ingrained belief that leaks and stains are an inevitable part of menstruation.

Whisper is challenging this long-accepted compromise with its new RIP Ugly Panties campaign. The brand is inviting women to finally lay this habit to rest, starting with a symbolic funeral event that marks a new era of confidence.

Farewell to bad underwear days!  A cheeky yet stylish send-off to ill-fitting undies. Whisper Day & Night Protect is here to celebrate comfort and confidence.

The End of a Compromise

For years, many have relied on these “backup” panties because they didn’t trust their pads to provide adequate protection, especially on heavy-flow days. This coping mechanism has become so normalized that few question it. We wear the ratty pair and avoid our favorite underwear, accepting this as a necessary part of life.

Whisper is saying “enough.” With the launch of Whisper Day & Night Protect, a new 28cm-long pad offering up to 100% leak protection, the brand is empowering women to expect more from their period care. This new pad is designed to provide secure protection, even during the heaviest flows, so women can wear whatever they want with confidence.

According to Katrina Mangubat, Senior Communications Manager of Whisper, “Whisper is helping Filipinas say RIP to their ugly period panties because with the right pad like Whisper Day & Night Protect, they shouldn’t need a backup plan anymore.

Join the Movement

The campaign is already gaining traction, with women embracing the shift from “compromising to confident” and proudly saying “RIP” to their old underwear.

Whisper’s RIP Ugly Panties campaign is an invitation to be part of a growing movement. By joining, women can celebrate the end of a long-standing habit and embrace a future of leak-free periods, body confidence, and finally, cute underwear every day of the month.