Say hello to mochi-mochi skin! Japan’s No. 1 facial lotion brand, Hada Labo, is bringing its cult-favorite Hydrating Lotion to life with the first-ever Mochi-Mochi Hydration Lab: a multi-sensory pop-up experience making its debut at Mitsukoshi BGC Mall on July 19 to August 5.

Inspired by the Japanese beauty philosophy of mochi skin—soft, supple, hydrated, and bouncy—this immersive event invites everyone to experience Hada Labo’s skin science firsthand.

At the heart of the Mochi-Mochi Hydration Lab is the brand’s iconic Hydrating Lotion, powered with 5 types of Hyaluronic Acid to shield skin against outside aggressors, penetrate hydration deep into the skin’s layers, lock in moisture, plump up fine lines, and leave your skin looking plump and soft, just like mochi. True to the Japanese philosophy of minimalism and efficacy, all of Hada Labo’s products are free of fragrance, alcohol, colorants, and mineral oils, making it ideal for even the most sensitive skin.

It’s hydration made simple, powerful, mochi-mochi good, and you can try it all at the Hada Labo Mochi-Mochi Hydration Lab.

Expect The Full Mochi-Mochi Journey

Upon registration, guests will receive a mission card. Complete all three stations to earn freebies and unlock exclusive gifts for Mitsukoshi Beauty members and Hada Labo followers!

1. First Stop: Check Out The Education Wall – Learn the magic behind the 5 types of HA and how they work together to hydrate every layer of your skin. Spoiler: there’s actual science behind skin that looks that good.
2. Second Stop: Try The Hyaluronic Acid (HA) Molecule Sorting Game – Put your skincare know-how to the test with this fun, hands-on activity! Match each HA molecule to its correct “layer”—using different sized balls that represent different HA sizes.
3. Third Stop: Get Your Skin’s Moisture Checked and Try The Hydrating Lotion – Watch the instant effect of Hada Labo in action. Beauty advisors will test your skin’s moisture levels, apply the Hydrating Lotion, then test again so you can see and feel the difference. Personalized product recommendations follow!

Bonus: After completing the journey, head to the checkout counter to shop some Hada Labo and Skin Aqua favorites. Because your skin doesn’t just need hydration, but sun protection too! 

Shoppers who hit the minimum spend get a token to try their luck at the Hada Labo Gacha machine—where pop-up exclusives await!

The Mochi-Mochi Hydration Lab is just getting started

Mitsukoshi Mall is just the beginning. Hada Labo is planning pop-ups across the Philippines so don’t miss your chance to experience them! Follow @hadalaboph on Instagram and Hada Labo Philippines on Facebook to stay updated on future locations, exclusive promos, and all things mochi skin.