In light of these challenges affecting society around the globe, Absolut Vodka wants to shine a light into this darkness. The popular vodka brand rallies behind a new tagline, āItās In Our Spirit.ā Absolute recognizes the power of the human spirit to triumph over adversity and reconnect a broken world.
The power of our spirit
Because hope is in our spirit, Absolut encourages people to draw from within ourselves to start the positive change that we want to see in the world. In the Philippines, the brand fuels positivity by partnering with amazing Filipino artists Eunpyon, Hulyen, Kris Abrigo, and Tokwa Penaflorida to create art that inspires everyone.
The Spirit of a Filipino
Digital artist Eunpyon channeled her desire to express herself and her advocacy for gender equality in a bright and dazzling piece, titled āThe Spirit of a Filipino.ā āCurrent events and the way the youth has dealt with them has definitely been a huge inspiration for me,ā she said. āThe way they donāt back down despite the challenges they face was something that helped me maneuver the pen.ā
Comic artist Hulyen wanted to exhibit human connection in her simple yet resonant piece for Absolut, titled āā (Sparkling Heart Emoji). āI admire Absolutās initiative for a more positive world,ā said Hulyen. āIt has become more challenging to live right now so I think anything that promotes creativity, diversity, and making the world a better place for everyone is something we can welcome.ā
New Perspectives
Visual artist and muralist Kris Abrigo drew up āNew Perspectives.ā It is a colorful maximalist work that frames Absolut as something that can brighten peopleās moods. āIn this artwork, I combined some of the paintings I did during the quarantine,ā said Abrigo. āThe more fulfilled I am, the less negative stuff I put out, hopefully spiraling towards togetherness and compassion. I feel the closer we look, read, or listen, the better our chances for a more positive world.ā
Busilak (Purity)
Illustrator and painter Tokwa Penaflorida came up with āBusilak (Purity).ā It is an ethereal, fairytale-like work evoking inclusivity and the spirit and support of communities. āThe pandemic made me realize a lot of things, most importantly the idea of ācommunity,āā said Penaflorida. āA lot of our actions and sacrifices during the pandemic revolves around empathy toward other people. That inspired my art the most.ā
āWe truly recognize the need for hope and positivity at this time, and weāre lucky to be working with four of the most talented Filipino artists for this project,ā said Frances Favila, Absolut Vodka Brand Manager. āTheir artwork has the potential to inspire many Filipinos to persevere through challenges and help create a better world.ā
All four artworks will be turned into covers of limited-edition journals available through Boozy.ph. You can get them when you purchase special Absolut bundles for each journal on Boozy.
Hereās what youāll need to get:
- āā by Hulyen ā 1L and 700ml bottle of Absolut Vodka (P1,619)
- āNew Perspectivesā by Kris Abrigo ā 1L Absolut Vodka, 700ml Absolut Mandrin (P1,848)
- āThe Spirit of a Filipinoā by Eunpyon ā 1L Absolut Vodka, 700ml Absolut Kurant (P1,848)
- āBusilak (Purity)ā by Tokwa Penaflorida ā 1L Absolut Vodka, 700ml Absolut Citron (P1,848)
Collect all four limited-edition journals to get inspired!
For more information and updates on Absolut Vodka, like facebook.com/Absolutph, follow @absolutvodkaph on Instagram, or visitĀ www.absolut.com.