Merchant Spotlight: A Chock-full of Crinkles & Cookies from 'Minkles'

Merchant Spotlight: A Chock-full of Crinkles & Cookies from ‘Minkles’

Their Chocnut-infused crinkles are also a must-try!

The Story

Missy Figueroa started making Minkles‘ crinkles early in May, initially for fun. But because of the overwhelming support they have received from family and friends, Missy started to see Minkles’ potential as a real food business.

With the current pandemic we all have to live through, the Minkles founder thought their sweet comfort food could cheer up some of the Filipinos stuck in their homes. In just a week, Minkles already sold 50 boxes of their decadent treats.



Minklescrinkles are popular to customers for not being too sweet, while offering a rich chocolate flavor. Eventually, they launched their cookies and named it Brookies. This sweet pastry also has a balanced sweetness with the right texture that Minkles’ customers love. Another specialty Minkles crafted is the Nuckles, which are crinkles plus the nostalgic element of a childhood favorite, Chocnut.

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Minkles’ Classic Crinkles
Photo courtesy of Minkles PH
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Photo courtesy of Minkles PH
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Photo courtesy of Minkles PH


Classic Minkles (10 pcs) – P250
Brookies (Box of 6) – P300
Nuckles (5 pcs) – P160


How to Order

Minkles is based in Mandaluyong. Customers can order their crinkles and other sweet treats by sending them a message on Instagram and Facebook. Their minimum lead time is three hours, and payments can be done through BDO and BPI bank transfers, Gcash, and cash on delivery via Lalamove and Grab.

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