Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign taking place throughout the month of October. Starting October 1, Hard Rock locations around the world will participate in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.
Kicking off this year’s PINKTOBER activations is a special partnership and highly-anticipated dinner series with world-renowned chef and breast cancer survivor Dominique Crenn. Hard Rock will also offer PINKTOBER limited-edition menu items.
“It’s with great honor and pride that Hard Rock International supports those affected by breast cancer across the globe with our 23rd annual PINKTOBER. All is One is a Hard Rock motto that we are thrilled to see come to life each year through our work with American Cancer Society, community members, team members and local charities, benefitting such an important cause,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “This year, we’re proud to partner with Chef Dominique Crenn, a breast cancer survivor, who shares our passion in raising awareness and giving back to local charities and communities.”
Hard Rock Café Manila is supporting this global initiative by partnering with ICanServe Foundation, Inc., a breast cancer advocacy group. A portion of the sales from the Pinktober menu items will be donated to the said foundation.
Partnership with Chef Dominique Crenn
This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock created a limited-time menu item of Baja Style Shrimp Tacos exclusively available at Hard Rock Cafes around the world, with a portion of proceeds donated to a local charity chosen by the Cafes. Crenn also hosted a curated dinner series kicking off at Seminole Hard Rock Hotel & Casino Hollywood with events at Abiaka Wood Fire Grill on September 27 and Hard Rock Cafe on September 28, followed by a special dinner at Hard Rock Hotel New York on October 7. Invited guests include fellow breast cancer survivors, caretakers and American Cancer Society supporters.
For more information on Hard Rock International and how you can support PINKTOBER visit www.hardrock.com/pinktober.
