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Nutella and Wildflour Café + Bakery box

The Joys of Pinoy Breakfast with Nutella

To make your breakfast even more exciting, Nutella is launching a limited edition Bread box in collaboration with Wildflour Café + Bakery.

Breakfast is considered as one of the most important parts of one’s day. 

As the first meal of the day, eating breakfast helps kickstart your body and your mood. It has always been an integral part of Philippine culture. Local cuisine is not complete without the Filipino breakfast, with the simple but versatile pandesal as its most iconic staple.

The Joys of Pinoy Breakfast with Nutella

A breakfast prepared by family or a loved one is a sign of love and care. This is because a satisfying Filipino breakfast not only fills your tummy; it can also put a smile on your face and put you in good spirits.   

Unfortunately, Filipinos are also recently more inclined to skip breakfast, either due to the heavy demands of day-to-day life or the misconception that a good breakfast is fuzzy and difficult to prepare. 

Preparing a full meal at the start of the day can seem like a task daunting for many, given the responsibilities an average Filipino has to accomplish on a daily basis. This isn’t surprising. A 2021 study has named Manila as one of the most stressful cities in the world, for instance.  


Ironically, this is also the reason why a good breakfast is a necessity for Filipinos. A satisfying breakfast can give you the boost to turn your dreary morning into a light and positive event, something to look forward to every day.  Filipinos deserve better, sweeter mornings.

The Joys of Pinoy Breakfast with Nutella

Nutella, the popular hazelnut cocoa spread, has always aimed to help Filipinos start their day with Happiness. For the month of April to May, Nutella launches a series of new Good Morning label jars.

The new, limited-edition Nutella Good Morning packs are Nutella jars with its label replaced with positive and joyful messages to help remind Filipinos to start the day better. 

The Joys of Pinoy Breakfast with Nutella

The Nutella Good Morning pack phrases—namely, “Tara, Breakfast!”, “Good Morning!”, “Musta?”, and “Gandang Umaga!”—are good reminders for you and your loved ones to start the day on a sweet note.  

The limited-edition Nutella jars are also a good way to greet and express your love, a way to share the gift of a good morning with a good breakfast. It is a perfect gift to friends and loved ones!

Of course, more than the jar, what makes Nutella a good part of any Filipino breakfast is its high-quality cocoa and hazelnut flavor with a chocolate taste that delivers intense satisfaction with just a small amount.

Its signature smooth, creamy texture makes it a great breakfast companion as it is easy to pair with many readily available bread products and baked goods to make them sweeter and tastier effortlessly. 

A jar of Nutella can make any breakfast into an exciting meal, without the need for elaborate, time-consuming preparation.

With Nutella, mornings are better not just for individuals or busy professionals but also for families who want to make their first meal of the day sweeter.  

The Joys of Pinoy Breakfast with Nutella

To make your mornings even more exciting, Nutella is launching a limited edition Bread box in collaboration with Wildflour Café + Bakery. The box is designed in the shape of a Nutella jar and contains Nutella copetta packs, a Nutella bread spreader, and a number of popular Widlflour Café + Bakery baked goods to help turn your breakfast into a special meal. Sending the bread box to your friends or your loved ones is also a subtle way to let them know you care for them.

The Nutella and Wildflour Café + Bakery box will be available starting April 23 at Widlflour Café + Bakery or via online at

Nutella’s special Good Morning jars are available in most grocery chain stores nationwide.

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Establishment Info

Wildflour Café + Bakery
Cakes & Pastries | International

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