For the first time ever, the best-selling cookbook series by celebrity chef Myke “Tatung” Sarthou, will soon be available in physical stores. The three “Simpol” books will hit the shelves of National Bookstore branches beginning this March. The Philippines’ largest bookstore chain will now include the award-winning Simpol: The Cookbook, its follow-up Simpol Kitchen Secrets, and the latest Baking Simpol among its titles.
“Now, cooking is not only simple. It’s more accessible, too, thanks to this pioneering partnership between National Bookstore and Vertikal Books,” says Tatung. “I’m excited to reach more home cooks by moving beyond our online channels.
Restaurateur Chef Tatung published Simpol: The Cookbook in 2020 following his successful foray into online content creation. The combined followers of his social media channels are now near two million subscribers. His latest authored works, published by Vertikal Books, were also exclusively available before on e-commerce platforms.
Tatung’s books feature his mastery of multimedia production which makes for a unique reading experience. Published recipes include QR codes that lead readers to online videos showing actual step-by-step demonstrations. His unique approach to recipe-writing, which divides ingredients and procedures into manageable sets, also makes for a fool-proof application.
In-store retail is only the first of Tatung’s planned excursions to offline touchpoints. He will soon be touring malls for live cooking, autograph signing, and face- to-face interactions with his readers.
Vertikal Books is a boutique press specializing in the creative nonfiction genre, specifically culinary content. Chef Tatung’s previous works have won the prestigious World Gourmand Awards in Paris, France, and have also been featured in the Germany-based Frankfurt Book Fair, one of the largest and oldest trade fairs for books and content in the world.