It's been 33 years since Japanese ramen house Ippudo opened its first branch in Fukuoka, Japan! And to celebrate that, Ippudo will be bringing in their original ramen recipe to Manila for a limited 33-day run!
Meet the Zero - representing the shop's "Episode Zero" - which is Ippudo's base ramen. This ramen features Ippudo's signature tonkotsu broth, Hakata-style noodles, slow-cooked salted pork chashu, green onions, ajikikurage (black fungus), and sesame seeds. This recipe was created by the founder of Ippudo one year before it opened shop. The result is a broth with a light and addicting flavor, making it the perfect introduction for those who have just recently started trying out ramen.
Aside from the broth and ingredients which are shipped from Japan, Ippudo also serves Zero in the special bowls from Japan made exclusively for Zero, so anyone who will order it are in for a unique experience they wouldn't be able to have in other Ippudo branches, any other time of the year.
If you want to be the first ones to enjoy these bowls though, you could also visit Ippudo's SM Megamall branch on October 16 - Ippudo's 33rd anniversary - where they would be giving free bowls of Zero to the first 330 customers to line up!
Ippudo's limited edition ramen will be available in only four branches in Metro Manila from October 17 to November 18 -- and it will be their most affordable ramen yet at P290 a bowl. However, those who'd like to get a taste during these days would have to be there early, as the SM Megamall, SM Mall of Asia, Vertis North, and Powerplant Mall branches will only be serving 33 bowls of ramen per day. No worries that you'd have to line up though, as we assure you it's going to be worth the wait!
This October 16th, to celebrate Ippudo's 33rd anniversary, we're bringing Ippudo's original ramen recipe to Manila for 33 days only. Meet the newest ramen in our line-up, the Zero. This ramen was created by Ippudo founder, Shigemi Kawahara, one year before opening the first Ippudo outpost in Fukuoka, Japan. All of our stories started from this ramen—marking "Episode Zero" of Ippudo. Zero will be on our menu only for the 33 days that follow October 16—mark your calendars! #Ippudo33rd #EpisodeZero
The Dish: Zero (P290)
Where to Find it: Ippudo's 4 branches: SM Megamall, SM Mall of Asia, Vertis North, and Powerplant Mall. Zero is only available for a limited time, from October 17 to November 18, 2018. For more information, you may check out Ippudo Philippines' Facebook and Instagram pages. #Ippudo33rd #EpisodeZero