Fuzion Smoothie Cafe

Behind the success of Fuzion is a husband-and-wife team who share a drive for success, love for people, and passion for food. Jerome and Meredith met at Harvard Business School and worked and lived all over Asia and the US before finally deciding to bring Fuzion to the Philippines .

The secret behind Fuzion's overnight success -- a great product idea and a strategy built around people, coupled with much perseverance and support from family, partners, friends, and clients.

The great concept behind Fuzion Smoothies does not only lie on tasting good, but also on being healthy and nutritious. Fuzion smoothies do not have ice and added sugar, as the natural sweetness and refreshing coolness come from fruits flash frozen at their peak of ripeness. This special technology rapidly seals in all the freshness, taste and nutrients of the fruit. That is why our fruits never ferment or oxidize like other fruit beverage makers' do.

However, Fuzion's success is first and foremost because of the people working in Fuzion . We build our organization and activities based on the people who join our team. We don't fill in vacancies rather we invite smart passionate team players to join us. And then together, we develop their job descriptions and career progression plans. This is particularly stressed in Fuzion's vision to be a meritocracy where people do what they love and learn what they want while hanging out with people they like.

However, Fuzion's success is first and foremost because of the people working in Fuzion . We build our organization and activities based on the people who join our team. We don't fill in vacancies rather we invite smart passionate team players to join us. And then together, we develop their job descriptions and career progression plans. This is particularly stressed in Fuzion's vision to be a meritocracy where people do what they love and learn what they want while hanging out with people they like.

In the end, the real success for Fuzion is being able to balance the needs of our stakeholders, particularly the franchisees, customers and the team. For our customers we want to offer premium food and beverages served in a great place to hang out with friends at a reasonable price. For our franchisees, partners,and employees, we want to be a place they can learn, reap rewards, and have fun. Fortunately, serving these two priorities often reinforce each other. And that is what gives Fuzion the warm, fuzzy feeling that you get every time you step into a Fuzion outlet.