A minion of Halloween fun unfolds this 2019 as the lovable characters from “Despicable Me” – Kevin, Stuart and Bob invade SM Supermalls around the country themed as “Monstacular Fun with Minions”.
SM Prime Holdings, proprietor of SM Supermalls and Universal Brand Development (UBD) recently kicked-off the first-ever Minions-themed Halloween activation in the Philippines with a launch party last October 22 at SM North Edsa’s The Block Atrium. The launch also showcased the apparel line of the Minions with a wide collection available for children, teens and young adults. As part of the biggest Halloween celebration this year, shoppers and fans are invited to participate in spooky games and activities such as DIY workshops until November 3 at SM Malls.
“SM Group, known to deliver a wide assortment of entertainment, leisure, dining and retail opportunities for its customers across the Philippines look forward to heighten that experience with UBD portfolio of franchises across its various subsidiary,” said Myra Monozca, Vice President for Licensing & Partnership at SM Lifestyle and Entertainment Inc. “We believe Universal’s franchise portfolio will provide the ultimate content ‘plug in’ for this innovative & seamless commitment that SM hopes to bring to its consumer. It’s a match that will deliver next level entertainment, experiences and merchandise to the Philippines!”
This unique Monster cross-over collaboration puts the spotlight on Illumination’s Minions from the hugely successful Despicable Me franchise over two epic weekends of Halloween Celebration at the SM Supermalls. The Minions are re-imagined in this delightful “mash up” from out of a twisted Halloween nightmare as Universal’s Classic Monster characters. Kevin is transformed into “Bride Kevin”, Stuart is “Mummy Kevin” and Bob is “FrankenBob”, among other Minion transformations.
“Universal’s portfolio of blockbuster franchises include some of the most beloved and well-known in the Philippines; from the awe-inspiring dinosaurs of “Jurassic World” to Dreamworks Animation’s “Shrek” and “Kungfu Panda”, to the thrilling sequences of the “Fast & Furious” franchise, Universal’s brands truly reach all Filipinos, to entertain, delight, touch and empower. We’re thrilled to collaborate with the SM Group, an industry leader in the Philippines for destination entertainment, to create opportunities for fans to engage with the Studio’s most recognized characters and franchises,” said Jeffrey Daggett, Vice President, Consumer Products APAC during the launch party.
SM Supermalls, well-known for its passion to create an immersive shopping experience filled with family moments for everyone, has currently 37 mall atriums with Minion Monsters themed merchandise, activities and photo opportunities to celebrate Halloween 2019. The extensive range of Minion products also include accessories, houseware and other must-buy items designed for the Minions-at-heart.
Shoppers and fans also get a chance to dress-up in Illumination’s Minions Halloween costumes exclusively at SM North Edsa and SM Fairview. For more information, visit www.supermalls.com and share your Monstacular Halloween experience using the hashtag #MinionsAtSM.