With its campaign It’s A Colorful World at Megaworld, the country’s leading lifestyle mall purveyor is holding vibrant events in simple but symbolic ways.
This June, Megaworld Lifestyle Malls changed their display logo on Facebook to reflect the rainbow colors of the Pride flag and released a campaign video made in partnership with Love Yourself Inc., which features proud LGBTQIA+ members Bet Domingo, Rica Salomon, and Jace Abad.
Rainbow world
Megaworld Lifestyle Malls landmarks in various properties are also united in promoting Pride awareness and creating safe spaces for everyone.
At Eastwood City, various walls and passageways are rainbow-clad to perfection. A visible sight even from afar, the Wells Fargo building at McKinley Hill has been draped with a lining of a rainbow-colored cloth. Mall-goers can marvel at Uptown Bonifacio’s building LEDs which will be lit up with rainbows; as well as in its rainbow-painted pedestrian lanes. Meanwhile, Forbes Town’s long alfresco road is now adorned with colorful and vibrant pinwheels and Pride flags. The iconic Arco de Emperador at Arcovia City, which is the tallest triumphal arch in the Philippines, will stun guests with a rainbow-decked 3D lights projection show. Another vibrant spot at Arcovia City is their Rainbow Tunnel, located at G/F The View Deck.
Pride Celebrations at Arcovia City
Part of the It’s A Colorful World at Megaworld festivities in Megaworld Lifestyle Malls is helping organizations mount their Pride Celebrations in their properties across Metro Manila.
Arcovia City will be one of the venues for the first ever Pride March in Pasig City, which will be held on June 27. With the theme Unity Defying Adversity, the grand parade will begin assembly at Arcovia City at 3PM, and will then traverse various barangays in Pasig, with an ending point at the Pasig City Hall.
Another vibrant show of pride at Arcovia City is the LOVE CON event, made in partnership with Love Yourself Inc. LOVE CON will be held on Saturday, June 26 at 1PM onwards, and will feature performances from queer personalities, fairs that puts spotlight on small businesses, and the much-awaited High Heels Protest.
Love Yourself Inc. is a non-profit organization that celebrates and supports the LGBTQIA+ community by offering free HIV testing, counseling, treatment, and life coaching.
Eastwood City of Pride
Feel free to love at Eastwood City of Pride and join in on the revelry with the whole community. In their special event The Beauty of Pride, Eastwood City is accepting submissions of Pride-inspired photos that will be flashed on various LED billboards around the township. Drop by the Eastwood Mall Atrium and immerse in themes of love, self-expression, and equality in Pride in Art gallery. Guests can also celebrate by dining and shopping, as Eastwood City is also holding special promotions on a wide array of Pride-inspired products.
For updates on the latest happenings, visit megaworld-lifestylemalls.com or call our hotline at (632) 8462-8888.
