‘National Play Advocacy Week 2021’ Highlights the Larong Pinoy We Grew Up With

NPAW 2021 encourages everyone to champion play in their homes, and communities!

The National Play Advocacy Week (NPAW) is an annual week-long celebration dedicated to highlighting the right of every child to play. It is celebrated every third week of November, as part of the National Children’s Month. Over the past four years, NPAW has reached more than 300,000 Filipinos, and has facilitated access to play to more than 25,000 children across the 17 regions of the country. It has also brought together more than 250 various organizations and government agencies as it strives to continuously deepen the impact of play in improving the quality of lives of Filipino children.  

According to Article 31 of the UN Convention on the Rights of the Child (CRC), every child has the right to rest and leisure, to engage in play and recreational activities appropriate to the age of the child, and to participate freely in cultural life and the arts. Unfortunately, play is considered as “laru-laro lang” in many households and communities — a mindset that causes most Filipino families to view play as trivial, useless, and unimportant. Play tends to be one of the most neglected rights of a child in the country.  

With the National Children’s Month theme, “New Normal na Walang Iwanan: Karapatan ng Bawat Bata Ating Tutukan”, the NPAW 2021 aligns its cause with its theme: “Larong Pinoy pagyamanin, batang Pinoy pagtibayin.” Spearheaded by the Philippine Play Coalition, together with its partners, NPAW 2021 will focus on the importance of championing Filipino traditional games (Larong Pinoy) in communities as one of the tools in building resilience, values, and sense of community among children, their peers, and families especially during this pandemic.  

Happening this November 15 to 21, 2021, the week-long celebration kicks off with a limited face-to-face event in Del Carmen, Surigao del Norte, where families and duty-bearers in the municipality come together and discuss how to strengthen play advocacy and help children cope through the new normal. 

Anyone can help press play for every child this year. NPAW 2021 encourages everyone to champion play in their homes, and communities. An NPAW 2021 Partner’s Toolkit can be downloaded at bit.ly/NPAW2021Toolkit. The toolkit serves as a guide in safely and conveniently conducting play activities at home or through online platforms. It features the benefits of play and ways on how to be part of the movement towards championing play for every Filipino child. If you wish to partner with the PPC for this celebration, you may sign up through bit.ly/NPAW2021Partners. You can also visit www.facebook.com/PhilippinePlayCoalition to see what more awaits. 


The pandemic may have brought life to a standstill and its impact amongst children risk as catastrophic, but it doesn’t mean that the right of the child to play has to come to a pause. Whether offline or online, NPAW 2021 is making play happen, one community at a time. 

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The National Play Advocacy Week is led and organized by the Philippine Play Coalition (PPC), a network of child-focused organizations, Council for the Welfare of Children, Unilab Foundation, World Vision, Tukod Foundation, Educo Philippines, Unang Hakbang Foundation, and Kythe Foundation. PPC is also supported by Ideas Positive, Ideas Positive Alumni Community, STEM+PH, and Positive Youth Development Network. Join us in championing every child’s right to play! Join the National Play Advocacy Week from November 15 to 21, 2021 by organizing your own play activity at home and through online platforms,promoting play through different forms of media, or making noise about NPAW 2021 through your advocacies and brands. 

For partnerships and more information about NPAW 2021, please contact +63 917 326 2092 or email playcoalition.ph@gmail.com. You may also visit www.facebook.com/PhilippinePlayCoalition 

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