DLSU JEMA x TTI: “Invigorate: A Modern World Taft” Webinar

Get the chance to learn from Taft restaurant business owners as they talk about how they were able to overcome the uncertainties brought by the new normal.

Do you also wonder when times will get back to normal? Do you also miss the taste of fun from your favorite restaurants? Hangouts with your friends? The random “Tara, kain!” from your “budol” buddy? Today, the normal we once knew of, has now shifted remotely online. As times have forced everything to adapt to the new normal, everyone must also bridge the gap to continue moving forward. 

Many establishments were challenged at the beginning of the COVID-19 pandemic. Many were forced to close. Many struggled to continue their operations. But on the brighter side, many were also able to survive and triumphed through the adversities of the health crisis we now face. The question we ask here is, how were some businesses able to fight to stay relevant in the market? 

Buckle up as the De La Salle University’s Junior Entrepreneurs and Marketing Association (JEMA) in partnership with The Taft Initiative (TTI) invites you to Invigorate: A Modern World Taft. Happening this 20th of August from 3:00PM – 5:00PM via Zoom.

Get the chance to learn from Taft restaurant business owners as they talk about how they were able to overcome the uncertainties brought by the new normal in the Modern World Taft. Among the topics for discussion are the following: 

Brand Positioning – a distinctive feature of the business, “What sets them apart from its competitors?” It is how the customers perceive the brand and how it is distinguished from the products the competitors offer. This topic will help entrepreneurs understand the importance of relevancy, competitive distinctiveness, and brand value. 


Brand Expansion – brand’s strategy to grow its market share. It’s to allow businesses to fully realize their brand’s growth potential. This is what established firms do when they would like to introduce a new product category or a spin-off. In brand expansion, this would establish a company’s reputation and credibility in the marketplace. 

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Pricing Strategies – a tactic that companies use to increase their sales and maximize profits. This is an important decision-making factor for businesses since it would need to take into account expenses, competition, market image, and more! This would also determine how the consumers would choose their products and services.

Prepare yourselves as JEMA x TTI equips you with the basics of surviving the new normal! 

What are you waiting for? Take the first step by registering through our pre-registration form: https://tinyurl.com/InvigoratePreReg 

To know more about this event, visit their Facebook page at www.facebook.com/InvigorateAModernWorldTaft and be sure to register for the webinar and gain a chance to learn and together, Invigorate: A Modern World Taft!

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