You are currently viewing Razzle Dazzle at UP JMA’s Hip-Hop Royale

Razzle Dazzle at UP JMA’s Hip-Hop Royale

Hip hop is more than just the music. It’s a lifestyle. With athletic dreams, fashion collaborations, musical genius and revolutionary art, this is the life the grade A would never hesitate to live.

This school year, we’re dumping trashy and bringing on flashy as San Miguel Brewery, Inc. and the UP Junior Marketing Association (UP JMA) present Hiphop Royale, a series of staggered events and an online viral campaign aimed to promote the hip hop lifestyle and the premier beer brand, San Miguel Strong Ice.

UP JMA bested four college organizations in the finals by coming up with a groundbreaking concept for the “San Mig Strong Ice Event Bidding Contest.” As the pioneer for such a prestigious joint venture, UP JMA has planned a promotional extravaganza with unparalleled class.

The online viral campaign mounted at WWW.HIPHOPROYALE.PH consists of three (3) Never Hesitate video dare categories. The strong can upload their best interpretation of any these dares in the form of short video entries. Six roundtrip tickets to Boracay with lodging accommodations are up for grabs.

HIPHOP ROYALE will round up three (3) affairs – The Skills, The Style, & The Swagger. All these highlight what hip hop is all about – sports, fashion and the arts, and music.


The Skills will be on the 22nd of August at The Plaza, Fort Strip. Watch promising dance crews from all over the Metro compete for the Face-off Dance Battle with their back-breaking moves. And if you aren’t contented with just watching, why not gather up your own crew to join? You can also drool over hot basketball stars perform mind-boggling moves as they contend to win the title in the S-T-R-O-N-G Tournament, a spinoff to the certified baller’s game, the H-O-R-S-E Tournament.

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The Style will be on the 5th of September at Republic, Eastwood City Walk and is guaranteed to rock your pink socks off. Take a look around the Sneaker Pimps Gallery and decide for yourself which pimped out pair deserves to take the crown. Discover the inner graffiti artist in you and take chances. Aside from the sneaker eye-candy, the night wouldn’t be complete without an apparel sale and a fashion show.

And, on the 2nd of October 2009 at A. Venue Events Hall, Makati City, party like royalty in The Swagger. A night of free-flowing San Mig Strong Ice could be the one to make you do the walk and talk. All proceeds of The Swagger will be aimed at providing financial and moral support for our beneficiaries, the K.I.D.S. (Kids Integrated Development through Schooling) Program and the UP JMA Scholarship Fund. Tickets pre-selling at 200; door charge at P250. For ticket reservations and event inquiries contact Aimee Bacallan at 0927.681.1182.

For more information on Hiphop Royale’s events and contests, visit

Live the Life.