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Brace yourself for the Virtual Reality Ride of Your Life with FOX’s ‘The Riding Dead’

Brace yourself for the Virtual Reality Ride of Your Life with FOX’s ‘The Riding Dead’.

Who did Negan kill?” That has been the question plaguing the minds of The Walking Dead fans around the world following the cliffhanger ending to season 6 earlier this year. Fans don’t have to wait much longer to find out with the highly anticipated Season 7 premiering on FOX on October 24th at 11:35 AM and 8:55 PM, on the same day as the US premiere.

To kick off this latest season, FOX is launching ‘The Riding Dead,’ an exclusive VR campaign that places fans in the world of a zombie outbreak. “You’ve picked the wrong day to be stuck in a traffic jam…” says FOX as the premise of the stunt. Partnering with Samsung and GrabCar, FOX will offer passengers an opportunity to experience their ride immersed amongst ‘walkers,’ as zombies are commonly referred to in the series, using Virtual Reality technology, promising a ride they will never forget.

Charo Espedido, Head of Marketing and Programming at FOX Networks Group Philippines, said the campaign aims to excite new and die-hard fans alike.

“This campaign was created specifically for fans in Southeast Asia with all the VR content shot in the region as well. We wanted to bring new fans into The Walking Dead world but also heighten the anticipation amongst the fans who have been following the series over the last 6 seasons, especially given the massive cliffhanger in last season’s finale episode. Fans will be mesmerized by the VR experience, and avid fans will also notice certain hints and references to the series storyline that we’ve purposely dropped in. Make sure to look for them!”

Based on the comic book series written by Robert Kirkman, The Walking Dead is an award-winnning drama series and a global phenonmenon, following Rick Grimes and his group as they navigate life and dangers after a zombie apocalypse.

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The Riding Dead campaign will run in Manila from October 21 to November 17, 2016. Fans can book a ride through GrabCar’s mobile app and keep a look out for the specially customized The Riding Dead GrabCars on the road.

Catch The Walking Dead Season 7 premiere on October 24th, 2016 at 11:35 AM and 8:55 PM (same day as US) exclusively on FOX.

 

ABOUT FOX

FOX is FOX Networks Group’s global flagship general entertainment basic cable channel, promising international audiences “The Best. First” in entertainment programming. The brand is synonymous with groundbreaking Hollywood entertainment and delivers a varied programing schedule that includes comedy, drama, science fiction, action and animation. FOX’s exclusive, original and breakthrough series include The Simpsons, The Walking Dead, Outcast and others. FOX is available as a linear channel and through authenticated FOX Play apps in 31 local languages in over 255 million homes across 127 countries outside the U.S. As a result of its scale and global synergies, FOX was able to pioneer a global day-and-date release strategy for key series, and remains the only international network able to release TV series worldwide at the same time as the U.S. Launched in August of 1993.

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