Starting Wednesday March 2, 2011, ETC is moving to its new free television, nationwide platform on RPN-9 powered by a brand new 60 kilowatt Harris transmitter in Mega Manila. Cable viewers can now find ETC on Sky Cable Ch. 14, Destiny Ch. 14, Cablelink Ch. 12, and Cignal Ch. 14.
Transferring from cable to free television, does not mean change for the channel. The network is still focused on maintaining the same target demographic of young, female, ABC viewership and positioning. Its popular line-up of series and shows will continue to grow with each new television season.
Launched in 2004, the youth skewed channel offers the best in Hollywood entertainment by bringing together in-demand dramas, reality shows, comedy sitcoms and talk shows to the Philippine audience.
ETC has changed the viewing habits of many thanks to its Match-Airing campaign launched last year. ETC now match-airs its shows by bringing the latest episodes days after its initial U.S. airing. Falling under the channel’s Match-Airing campaign are the shows: award-winning musical Glee, drama’s Gossip Girl and Hellcats, sitcom How I Met Your Mother, supernatural drama Vampire Diaries, reality show America’s Next Top Model and suspense thriller Pretty Little Liars. ETC also shows popular programs Project Runway, TMZ, The Rachel Zoe Project, One Tree Hill, The Bachelor, and The Bachelorette.