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Pull & Bear Opens Flagship Store in Manila

The SSI Group, the country’s leading specialty store retailer, will once again put hip and street style fashion to the forefront as they bring the young fashion brand, Pull&Bear, to Manila this October.

The SSI Group, the country’s leading specialty store retailer, will once again put hip and street style fashion to the forefront as they bring the young fashion brand, Pull&Bear, to Manila this October.

Since 1991, Pull&Bear attracts young people who are committed to their personal style. Pull&Bear satisfies their desire to dress casually and feel comfortable in their clothes by bringing together international trends, together with street and club fashion influences, and show off their reinterpreted style at affordable prices. Pull&Bear is current and always on the lookout for new technologies, social movements and the latest trends in arts and music.

From the Inditex Group, which also carries the much loved brands like Zara, Massimo Dutti, Bershka and Stradivarius, Pull&Bear will see to it that Filipino stylephiles will not be disappointed. Inditex is one of the world’s biggest fashion retail groups with over 6,400 stores in 88 markets worldwide.

Opening its first ever store in the country at the 2nd level of SM Mega Fashion Hall, the much-awaited Pull&Bear store will be taking the look and concept of a Palm Springs-inspired ambiance. The front stands out as one of the store’s most unique features – traditional glass block or paved block, creating a spotlight that welcomes each customer. Putting out the traditional shop window, the façade will turn the heads of every passerby with projected images inviting them to come and visit the store.

The store also flaunts its DIY and industrial look such as painted concrete, OSB and pine wood, alongside textured walls and other decorative items that create a rich backdrop of colors, materials and texture. As for lighting, the store accentuates a variety of decorative lamps to create a unique environment. 

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The 872 square meter store space will display the brand’s latest and hippest collections from the women’s and men’s lines.

The opening of the Pull&Bear store represents another success within the brand’s expansion strategy in South-East Asia. The fashion commercial expansion of stores is already available at prime locations in Asian countries such as Mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, Thailand, Indonesia and Malaysia.

In Philippines, Pull&Bear is exclusively distributed by International Specialty Apparel Inc. (ISAI) – a member of The SSI Group – and will be opening its first store in SM Fashion Hall this October 2014.

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