Zara, the flagship brand of the Inditex Group will open its first store in Cebu at Ayala Center Cebu Expansion on March 2014. With 2,113 square meters space, the store will display women, men and kids spring/summer 2014 collection on its opening.
The new store will also show the latest brand image based on its four principles: beauty, clarity, functionality and sustainability. The store’s design will primarily emphasize simplicity as part of its on-going mission to facilitate direct contact with customers making shopping simple. New concepts of materials and colour combination will lighten up the new interior, distilling the brand’s latest image, and highlighting the importance of customer’s direct contact with Zara’s products in an interference-free and beautiful environment.
