Philippine FamilyMart CVS, Inc. welcomed its 100th member of the family when it recently opened its 100th branch in Market! Market! at the Bonifacio Global City. The Japanese convenience store chain’s latest branch in the country affirms its commitment to the Philippines since it first opened in Glorietta 3, Makati City in 2013.
FamilyMart’s Philippine presence is managed by a joint venture between the country’s largest specialty store retailer SSI Group, Inc. and property titan Ayala Land, Inc., together with Japan FamilyMart Co. Ltd, and Itochu Corporation.
The FamilyMart Market! Market! store blessing and branch opening was attended by executives from Japan FamilyMart and Philippine FamilyMart, as well as key trade partners, franchise owners and suppliers.
The festivities were led by Philippine FamilyMart president Anton Huang and general manager Eduardo Paredes, Jr. together with Rustan Group of Companies Chairman Bienvenido Tantoco, Sr. and Maritess Tantoco-Enriquez.
Opening day promotions and in-store activities were provided by partner brands Selecta Magnum, Del Monte, San Marino Tuna, Highlands Corned Beef, Goldilocks, Zesto, Johnnie Walker and Philip Morris. As an added treat, all FamilyMart branches nationwide launched its Combo meals with discounts on Purefoods TJ hotdog sandwiches, Twirl All You Can, and soft drinks from Coca Cola & Pepsi Cola.
Since its opening in 2013, FamilyMart established its niche for high quality in terms of products, customer service, and overall experience. FamilyMart is also known for its wide variety of carefully selected Japanese food items and ready-to-eat meals that offer value for money in a unique setting.
“Opening our 100th store means we get to serve more Filipinos looking for a different experience when going to a convenience store. Today, customers expect more than a place where people enter, buy something, and leave. Aside from our unique offerings, we want to offer an experiential process that elevates it to something more,” said Eduardo Paredes, Jr, PFM general manager.
The high-quality design, service standards, cafe-like interiors, and restrooms have also made it a favorite among those looking for a quick bite within a safe, clean and attractive environment. As of February 2014, there are a total of 23,622 branches in China, Indonesia, Japan, the Philippines, Taiwan, Thailand, the US, and Vietnam.
FamilyMart’s 100th store in the Philippines is only the beginning. Expect to see more stores in the coming months, especially in urban centers and key locations in Makati, Ortigas, Bonifacio Global City, and other central business districts. As its sales associates proudly exclaim when you enter, “Welcome to the family!”
