A total of 24 films will be in competition in the New Breed category and the Directors Showcase category of the competition.
The New Breed Category features two sub-categories, namely the Full Length Feature and the Short Feature. Nine films will compete in the Full Length section. These are Halaw by Sheron Dayoc, Limbunan by Gutierrez Mangansakan II, Magkakapatid by Kim Homer C. Garcia, Mayohan by Dan Villegas and Paul Sta. Ana, Rekrut by Danny Añonuevo, Sampaguita by Francis Xavier Pasion, Si Techie, Si Teknoboy at si JuanaB by Art Katipunan, The Leaving by Ian-Dean S. Loreños and Vox Populi by Dennis Marasigan. The finalists of the Full Length Feature category were awarded an initial seed investment of P500,000 from Econolink Investments Inc. as a production grant.
Ten films will compete in the Short Feature section. These are Boca by Zurich Chan, Breakfast with Lolo by Steven Flor, Dalaw by Janus Victoria , Despedida by Borgy Torre, Faculty by Jerrold Tarog, Harang by Mikhail Red, Hay Pinhod Oh Ya Scooter by Hubert Tibi, Lola by Joey Agbayani, P by Milo Tolentino and Wag kang Titingin by Pam Miras.
Big name and established directors will be adding luster to this year's Cinemalaya in the new Directors Showcase. Competing in this category are Ang Paglilitis ni Bonifacio by Mario O'Hara, Donor by Mark Meily, Pink Halo-Halo by Joselito Altarejos, Sigwa by Joel Lamangan, and Two Funerals by Gil Portes. The Directors Showcase features works by Filipino directors who have directed at least three full-length feature films which have been released commercially. The five finalists of the Open category were awarded a seed production grant of P500,000 by Econolink Investments Inc. plus an additional P100,000 cash prize from FDCP.
The Best Full Length Feature film will receive a prize of P200,000 and the Balanghai Trophy. The Best Short Feature film will receive a prize of P100,000 and a Balanghai Trophy. The Best Film in the Directors Showcase category will receive a prize of P300,000 and the Balanghai Trophy.
This year, Cinemalaya pays tribute to LVN Studios with a retrospective of LVN films. The LVN films to be shown represent a cross section of important directors and different genres ranging from comedy, fantasy, war picture, musical to drama.
Slated to be shown in this section are Aladin, 1946 by Vicente Salumbides starring Jaime de la Rosa and Norma Blancaflor; Victory Joe, 1947 by Manuel Silos starring Rogelio de la Rosa and Norma Blancaflor; Sumpaan, 1948 by Susana de Guzman starring Ely Ramos and Norma Blancaflor; Higit sa Lahat, 1955 by Gregorio Fernandez starring Rogelio de la Rosa and Emma Alegre; Kundiman ng Lahi, 1959 by Lamberto Avellana starring Eddie Rodriguez and Charito Solis; Nukso ng Nukso, 1960 by Fred Daluz starring Pugo, Bentot and Sylvia La Torre; Sandata at Pangako, 1961 by F.H. Constantino starring Fernando Poe Jr. and Charito Solis; Haring Kobra, 1951 by Richard Abelardo starring Rogelio de la Rosa and Lilia Dizon; and Kung Ako'y Mahal Mo, 1960 by Gregorio Fernandez starring Nestor de Villa and Charito Solis.
The Cinemalaya Congress, which is a staple event of the Cinemalaya Festival, will be held on July 13 and 14 at the CCP Tanghalang Aurelio Tolentino (Little Theater). This year's theme will be Liberating the Indie Film 2000-2009. The Congress aims to examine the myriad notions of "independence" in Filipino indie films of 2000-2009, especially those on inexpensive digital video format; as well as look at how the filmmakers have resolved conflicts between their commitment to pursue an artistic vision and the need or desire to reach out to all types of audiences, from the elite to the popular. Filmmakers, writers, critics, members of the academe and industry and students from all over the Philippines are expected to attend the event.
Cinemalaya, in addition to the Competition films, will feature the following sections--- NetPac films, Special Screenings, Retrospective, Kids' Treats, and Ani: A Harvest of the Year's Best. Other special highlights of the Cinemalaya Festival include the launching of two books, namely, The URIAN Anthology (1990-2000) by Dr. Nicanor G. Tiongson and Filipino Directors Up Close & Personal: The Golden Ages of Philippine Cinema 1950-2010 by Bibsy Carballo; a Forum organized by the Independent Filmmakers Cooperative and the Sine Taktakan, a talkback session with the 2010 Cinemalaya finalists.
The 6th Cinemalaya ad campaign, which carries the tagline The World Will Be Watching, was conceptualized by DDB Philippines. Now on its sixth year, Cinemalaya is an all-digital film festival and competition that aims to discover, encourage and honor the cinematic works of Filipino filmmakers that boldly articulate and freely interpret the Filipino experience with fresh insight and artistic integrity.