Hip hop is more than just music. It's a lifestyle.

With athletic dreams, fashion collaborations, musical genius and revolutionary art, this is THE LIFE that the grade A would NEVER HESITATE to live.



Get ready to put your swag on ‘cause we’re dumping trashy and bringing on flashy as San Miguel Strong Ice and UP Junior Marketing Association, in cooperation with Nivea, Republ1c, and The A. Shop, bring you HIPHOP ROYALE: The Swagger.

On the 7th of November 2009 at A. Venue Events Hall, Makati City, slide smooth and strike strong only with FREE FLOWING SAN MIG STRONG ICE and the 19-ft San Miguel GoGo Truck & Bar

Experience luxury at its best from the gold-encrusted elevated VIP lofts* with the sound-activated light panels.

Watch back-breaking moves from the The Face Off Dance Battle Finalists (Funkroots, Syncopados & WNMEBT), the three winning video entries of the Never Hesitate Dares, Performances from Legit Status and Picoy Cruz.

Dance to the sickest HipHop beats all night long and get a chance to win Apple 16GB and 8GB iPod Nanos.*

VIP Tickets @ P250*
Non-VIP Tickets @ P200

*VIP ticket-holders Perks: Only 200 will be treated with a little bit more bling! San Mig Strong Ice Beer will be served to you Below Zero Degrees; your ticket will serve as an automatic raffle entry for the Apple iPod Nanos.

Proceeds from THE SWAGGER will be for the benefit of the K.I.D.S. (Kids Integrated Development Through Schooling) Program, an on-going scholarship aimed at providing educational funding for elementary and secondary school children, and the Relief Operations for Typhoons Pepeng and Ondoy through UP SAGIP ISKO.

For ticket reservations and event inquiries contact Aimee Bacallan at 0927.681.1182.

For more information on Hiphop Royale’s events and contests, visit www.hiphoproyale.ph

Also Brought to You By: Magnolia Purewater, Maybelline, Vassar, BoracayHaven Resort and Philippine Airlines

Media Partners: The Philippine Star, Circuit Magazine, Pinoy Exchange, 10.0, JackTV, Status Magazine, ClickTheCity.com, Wave 89.1, Jam 88.3, Magic 89.9, 99.5 RT, Stylebible.ph, Preview and Summit Media

Special Thanks to: Beer Below Zero, Pose N' Print, Toby's Sports, Archie Geotina & the UP Fine Arts Majors

Org Partners: UP IE Club, UA&P Aeisec